Results
- direct bookings, year over year
- +212%
- spend on booking platform commissions
- -31%
- average page load on mobile
- 0.9s
The challenge
Almost 80 percent of Casa Mira's reservations came through online travel agencies, each taking a commission of up to 18 percent. The hotel's own site was slow, awkward on a phone and sent guests off to a clunky third-party booking page. The owners wanted a site that sold the feeling of staying there, and a booking flow guests would prefer to the big platforms.
Our approach
We art-directed a new shoot around light and texture rather than room inventory, and structured the site around three moments: the neighborhood, the rooms and the table. Every page leads to a booking panel that remembers a guest's dates as they browse. The booking engine now lives inside the site, direct bookings come with a best-rate guarantee, and every page loads in under a second on a mobile connection.
The outcome
Direct bookings tripled within a year, so the hotel now keeps far more of every reservation. Guests regularly mention the website in their reviews, something the owners say had never happened before.
Our website used to be a brochure. Now it is our best salesperson, and it works every night while we sleep.
Inês Carvalho
Owner, Casa Mira
