Halden Coffee Roasters
A roastery brand built around the morning ritual
2025
Brand identity
- Independent since
- 2014
- Brands, sites and products launched
- 140+
- Strategists, designers and engineers
- 18
Trusted by
- Halden Coffee Roasters
- Pillar
- Casa Mira
- Northfold
- Atelier Brandt
- Kinetica Clinics
Selected work
Recent work, measured by what changed.
What we do
One senior team, from first idea to launch day.
Most projects combine two or more of these. You work with one team that carries the idea from strategy to the final pixel, without hand-offs between agencies.
Brand identity
Recent projects
Positioning, naming and visual identity systems that hold together from a coffee cup to a billboard.
- Brand strategy
- Naming
- Visual identity
- Packaging
- Brand guidelines
Websites and e-commerce
Recent projects
Fast, accessible websites and online stores, built so your own team can update them without calling us.
- UX and content strategy
- Web design
- Development
- E-commerce
- CMS setup
Digital products
Recent projects
Apps and platforms taken from first prototype to launch, with a design system your team can keep building on.
- Product discovery
- User research
- Interface design
- Design systems
- Prototyping
Campaigns and content
Recent projects
Launch campaigns, art direction and motion that give a new brand its first big moment.
- Campaign concepts
- Art direction
- Motion design
- Social content
How we work
Clear steps, visible progress.
Every engagement follows the same rhythm, scaled to your timeline. You always know what we are working on and what comes next.
Discover
Workshops, customer interviews and an honest audit of what you have today. We leave with a sharp brief and a shared definition of success.
Define
Positioning, structure and the core creative idea, tested with real customers before anything gets polished.
Design
Identity, interfaces and content built in short cycles, so you see real progress every week instead of one big reveal at the end.
Launch and grow
We ship, measure and refine. Most clients keep working with us long after launch day.
The team
Senior people on every project.
The people who lead your project from the first call to launch. No hand-off to a junior team once the contract is signed.
Lena Hartmann
Founder and creative director
Led brand teams in Berlin and London before founding Verso in 2014. She still sketches every first concept by hand.
Daniel Okafor
Design director, digital
Leads our product and web work. Before Verso, he built design systems for two European fintech scale-ups.
Sofia Marín
Head of strategy
Turns workshops, interviews and data into positioning a whole company can rally behind.
Ruben Janssen
Technical director
Makes sure everything we design ships fast, accessible and easy for clients to edit themselves.
What our clients say
Verso understood that our coffee was already great. They made people notice it, and then made it effortless to keep buying.
Marieke de Vries
Founder, Halden Coffee Roasters
